Mixpanel Tracking

Notes

  • The following descriptions of Mixpanel events and properties does not include every event and property that is tracked, however, it does provide descriptions for the most commonly used tracking. 
  • Many of the properties under each event can be applied for multiple events. For example UTMs can be applied to Landed events, New Account events and Add Content events to track the original source, however, they have been noted below where they would most commonly be used. 
  • This section should be developed as new events and properties are created or if others become more prominent. 
  • When creating new events or properties refer to this document to keep formatting consistent. Ex. consistent use of symbols, uppercase, lowercase, etc.

Events 

Landed

An event associated with a person landing on a page within the RESAAS platform.

page = : User this filter to look at specific page according to the part of the URL beyond www.resaas.com. Ex. /referrals for the referrals feed page.

type = activity-feed: A user lands on another user's profile.

type = brokeradmin-users: A broker lands on the dashboard page to manage their users. 

type = Brokerage: A user lands on a brokerage profile page.

type = dashboard: A user lands on the "dashboard" tab in their dashboard.

type = dashboardAnalytics: A user lands on thee "analytics" tab in the dashboard.

type = hashtag: A user lands on a hashtag reblast feed.

type = homepage: A user lands on the homepage, resaas.com (logged out).

type = join: A user lands on the /join page.

type = listing-detail: A user lands on a listing details page.

type = listing-discovery: A user lands on /listings.

type = listing-summary: A user lands on a listing summary page (a page with a summary of all of a users listings).

type = manageSubscriptions: A user lands on the "subscriptions" tab in their dashboard. 

type = premiumPricing: A user lands on the /pricing page.

type = profile: A user lands on the public feed.

type = public-question: A user lands on the public question feed.

type = question-detail: A user lands on a question detail page.

type = reblast-detail: A user lands on a reblast detail page.

type = Recruit Alert: A user lands on the page after clicking on the "Get Recruited" button in the dashboard. 

type = remaxjoin: A person lands on the /remaxjoin page.

type = send-message: A person lands on the Send Message page after clicking "Send Message" on anther user's profile.

type = grid-view: A person lands on the Listing Discovery Grid View page after clicking "Grid View". 

type = thanks-shareCRM: A person lands on the "thanks" page after responding to a ShareCRM campaign.

New Account

An event associated with a person creating or attempting to create an account.

type = activation: A person successfully activates an account and becomes a RESAAS user. Ex. RE/MAX users are imported into our database first and they then receive an email to activate their account.

type = register: A person successfully creates an account. 

type = failed: A person tries to activate their account, but fails. 

type = register fail: A person tries to registers, but fails. 

type = user approved: A person who has created an account is approved (is a real estate professional) by an admin.

type = user denied: A person who has created an account is denied (isn't a real estate professional) by an admin.

type = upgrade pro request: A regular user requests to be approved as a professional user.

type = upgrade pro complete: A regular who has requested to be approved as a professional user is approved.

UTM Campaign = : Used by Growth to track users that signed up from a digital campaign. Ex. UTM Campaign = Facebook Ads shows all users registered via Facebook ads.

UTM Content = : Used by Growth to describe the content of which the user clicked on in a digital campaign. Ex. For ads the UTM Content would describe the ad image.

UTM Medium = : Used by Growth to describe the medium where the digital campaign was presented. Ex. For email campaigns the UTM Medium would be emails. 

UTM Source = : Used by Growth to provide more details about who is seeing the digital campaign. Ex. For Facebook ads the UTM Source could be "FB Ads CA Title" telling us that the people were targeted by job title in Canada on Facebook.

Add Content 

An event associated with a user contributing content to the RESAAS platform. 

content = Answer: A user answers a question.

content = group created: A user creates a new group.

content = group joined: A user joins a group.

content = Listing Data: A user posts listing data (submits the form section).

content = Listing Photo: A user adds a photo to a listing.

content = Listing Sold: A user marks a listing sold.

content = one to one referral: Includes all of the below types.

type = referral creation: A user sends another user a referral (direct) via the "Send a Referral" button available when viewing another professional's profile.

type = referral acceptance: A user accepts a referral sent to them directly (one to one).

type = referral decline: A user declines a referral sent to them directly (one to one).

content = open referral: Includes all of the below types.

type = referral creation: A user creates an open referral (available to all professional users on RESAAS on /referrals). 

type = submit response: A user submits a response to an open referral.

type = referral cancellation: The creator of the open referral cancels the open referral.

type = referral acceptance: The creator of the open referral selects someone to award the referral to.

type = withdraw response: A user that has submitted a response to the open referral withdraws that response. 

content = Profile Data: A user adds information to their bio (in My Account in the Dashboard).

content = Profile Bio: A user adds their profile bio (in the preview state of their profile).

content = Profile Photo: A user adds their profile photo.

content = Question: A user posts a question.

content = Reblast Comment: A user posts a comment on a reblast.

content = Reblast Document: A user posts a reblast with a document attached.

content = Reblast File: A user posts a reblast with a document via ShareFile (RE/MAX Global Training).

content = Reblast Photo: A user posts a reblast with a photo.

content = Reblast Text: A user posts a reblast with no attachments. 

content = Send Message: A user sends another user a private message via the "Send a Message" button available when viewing another users profile.

context = firm or group: A user adds content to a firm or group feed.

context = public: A user adds content to the public feed.

Intent

A user clicks on something with the intention of accomplishing something.

type = Create Button Listing: A user clicks on the "Create a listing" option in the Create dropdown menu.

type = Create Button Question: A user clicks on the "Ask a question" option in the Create dropdown menu.

type = Create Button Reblast: A user clicks on the "Create a reblast" option in the Create dropdown menu.

type = Create Button Referral: A user clicks on the "Create a referral" option in the Create dropdown menu.

type = Create shareCRM: A user clicks on the "ShareCRM" button that appears in the top right corner of images. 

type = Listing icon: A user clicks on an icon that appears on the map on /listings.

type = More Information: A user clicks "more information" on a ShareFile post.

type = Referral Ellipsis: A user clicks on the expand option (3 dots) in the referral block on the reblast feed.

type = search location: A user submits a search query on the /listings page.

type = Send File: A user sends another user a file via ShareFile.

type = Send ShareCRM: A user sends (clicks "Send") a ShareCRM campaign. 

Liking

A user "likes" content on RESAAS.

type = like: A user likes something.

type = unlike: A user unlikes something they perviously liked. 

content = Answer: A user likes an answer.

content = Listing: A user likes a listing.

content = Question: A user likes a question.

content = Reblast: A user likes a reblast.

Delete

A user deletes a piece of content that they previously added. 

content = Answer: A user deletes an answer that they posted. 

content = Comment Text: A user deletes a comment that they posted.

content = Listing Data: A user deletes listing data that they posted.

content = Listing Photo: A user deletes a listing photo that they posted. 

content = Question: A user deletes a question that they posted. 

content = Reblast Text: A user deletes a reblast that they posted. 

Relationship

An event associated with a users relationship with another user. 

type = connection accepted: A user accepts a connection request from another user.

type = connection request: A user requests a connection with another user. 

Subscription

An event associated with a Premium subscription.

type = cancel: A user cancels their Premium subscription.

type = expire: A user's Premium subscription expires.

type = nonpayment: A user's Premium subscription expires due to nonpayment.

type = upgrade: A user upgrades their account to Premium.